by hernan harmonium

Consider this my introduction or my four paragraph thesis. Either way, the circle of societal trends is like a hamster wheel in my brain right now. I flip out flicking through channels, hearing “indie” bands suddenly selling products to a myriad of demographics that hipsters have run from, yet call when they’re out of money. Are music coordinators in mainstream media suddenly the hippest corporate liaisons alive? Have indie blogs promoted their favorite bands so well and extensively that music, once thought of as a special secret now permeates the mass media? Or should we step back and finally admit that indie music, in all its glory, has straight up become.. slightly more intelligent pop.

I’m serious that this should be a college thesis or some blogger’s in depth analytical opus. But I’ll spit a few more things until my brain puts out. It’s evil to do so, but I must admit that this latest indie-2-pop run started with Feist and her F’n ipod commercials. Not that I blame her. I would’ve gladly taken the money and danced my ass off to Brazil with the most interesting non-american girl in sight, if I had that opportunity. But what has followed is scary. Of Montreal to Outback (gross), M.I.A. for Budweiser, Nicole Atkins selling credit cards. At least Karen O did a bad ass Adidas commercial.

But in my wannabe rant, I come to 2 conclusions that resemble some Lion King circle of life shit. I understand that good music will get noticed, especially in the information age. So I do not fault bands for doing ads and endorsements. My only fear and warning is this: Labels that aren’t truly independent will push this accessible formula in future albums through the choice of content and producers. I think so many of this year’s albums are trudging towards the pop side of the spectrum instead of experimentation. And trust me, I love music that you can click with, we’re all whores to it.

But while some bands lean over to try and skim the fat off this successful sundae, the true indie bands and some new pioneers will continue experimenting and pushing sound somewhere different. If the overall outcome is enhanced pop music, so be it. As long as people are out there fighting the good fight. There’s so many F’n people on this planet, everything will be liked by at least someone, somewhere. Let’s make sure we keep doing crazy shit.

One Comment

  1. Posted September 16, 2016 at 10:13 pm | Permalink

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